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Advantages |
Disadvantages |
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Cost effective |
Price increases when corrugated cardboard is selected |
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Lightweight while providing excellent protection |
Needs customization to portray a premium look and feel |
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Sustainable options |
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Versatile – can be changed into different shapes |
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Thanks to e-commerce, items we’re ashamed to buy in-store are now available online.
A OnePoll survey revealed that 67% of American consumers are willing to pay the higher price that e-stores may charge for these items to avoid embarrassment.
Why? 51% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what’s inside their cart. This retail shame reportedly wanes only when shoppers hit their late 20s (12%) or mid-30s (14%).
The top 10 items US consumers are embarrassed to buy at physical shops include condoms (29%), emergency contraceptives (26%), bed bug spray (26%), head lice treatment (25%), hemorrhoid cream (24%), diarrhea medication (24%), pregnancy kit (23%), bladder leak or incontinence products (23%), menstrual products (23%), and cold sore medicine (23%).
More good news: brands can ship your order without any product identification or company name to prevent couriers or nosy neighbors from discovering what you bought from their store.
Discreet packaging uses plain—no conspicuous design or imagery—shipment boxes or mailers with minimal labeling to avoid drawing attention and ensure its contents remain confidential.
Ambiguous Exterior: “Masking” What’s Inside
Discreet packaging uses the following to keep its contents a secret:
1. Plain boxes or bags
Why? 51% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what’s inside their cart. This retail shame reportedly wanes only when shoppers hit their late 20s (12%) or mid-30s (14%).
The top 10 items US consumers are embarrassed to buy at physical shops include condoms (29%), emergency contraceptives (26%), bed bug spray (26%), head lice treatment (25%), hemorrhoid cream (24%), diarrhea medication (24%), pregnancy kit (23%), bladder leak or incontinence products (23%), menstrual products (23%), and cold sore medicine (23%).
More good news: brands can ship your order without any product identification or company name to prevent couriers or nosy neighbors from discovering what you bought from their store.
1. Plain boxes or bags
Why? 51% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what’s inside their cart. This retail shame reportedly wanes only when shoppers hit their late 20s (12%) or mid-30s (14%).
The top 10 items US consumers are embarrassed to buy at physical shops include condoms (29%), emergency contraceptives (26%), bed bug spray (26%), head lice treatment (25%), hemorrhoid cream (24%), diarrhea medication (24%), pregnancy kit (23%), bladder leak or incontinence products (23%), menstrual products (23%), and cold sore medicine (23%).
More good news: brands can ship your order without any product identification or company name to prevent couriers or nosy neighbors from discovering what you bought from their store.
- Digestive and urinary problems (diarrhea, constipation, hemorrhoids, incontinence)
- Digestive and urinary problems (diarrhea, constipation, hemorrhoids, incontinence)
- Digestive and urinary problems (diarrhea, constipation, hemorrhoids, incontinence)
- Digestive and urinary problems (diarrhea, constipation, hemorrhoids, incontinence)
- Digestive and urinary problems (diarrhea, constipation, hemorrhoids, incontinence)
2. Packaging helps manage your customer’s expectations about a product
Why? 51% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what’s inside their cart. This retail shame reportedly wanes only when shoppers hit their late 20s (12%) or mid-30s (14%).
The top 10 items US consumers are embarrassed to buy at physical shops include condoms (29%), emergency contraceptives (26%), bed bug spray (26%), head lice treatment (25%), hemorrhoid cream (24%), diarrhea medication (24%), pregnancy kit (23%), bladder leak or incontinence products (23%), menstrual products (23%), and cold sore medicine (23%).
Shop Popular Products
2. Packaging helps manage your customer’s expectations about a product
Why? 51% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what’s inside their cart. This retail shame reportedly wanes only when shoppers hit their late 20s (12%) or mid-30s (14%).
- Digestive and urinary problems (diarrhea, constipation, hemorrhoids, incontinence)
- Digestive and urinary problems (diarrhea, constipation, hemorrhoids, incontinence)
- Digestive and urinary problems (diarrhea, constipation, hemorrhoids, incontinence)
- Digestive and urinary problems (diarrhea, constipation, hemorrhoids, incontinence)
- Digestive and urinary problems (diarrhea, constipation, hemorrhoids, incontinence)
Why? 51% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what’s inside their cart. This retail shame reportedly wanes only when shoppers hit their late 20s (12%) or mid-30s (14%).